![]() Īnother well known variant, the Toasty Wrap, has been sold via infomercials hosted by Montel Williams as a method for saving on heating costs. It has been incorrectly assumed to be marketed by the company Fosdick Corporation. #AS SEEN ON TV DREAMIE FLEECE TV#The company markets the Snuggie via its website and television commercials along with many other as seen on TV products. As of January 2009, over 20 million of the product had been sold. It was marketed primarily through a memorable television commercial. The Snuggie, the most popular sleeved blanket product has been sold in the United States, Canada, and Australia. Clegg later developed that into the Slanket with two sleeves. Clegg's mother made him a blanket with a single sleeve for use in his cold dorm room. The Slanket was created by Gary Clegg (before the Snuggie) in Maine in 1998 using a sleeping bag. The product was first commercialized as the Freedom Blanket. #AS SEEN ON TV DREAMIE FLEECE SERIES#On Disney Channel's Original Series "Sonny with a Chance" Sonny (Demi Lovato) is seeing ordering in an episode A "Balarmy" "The blanket with arms".making a spoof of the Snuggie. The Snuggie became especially popular during the 2009 Holiday Season. In the summer of 2009, the Designer Snuggie was released to the public, as well as the Snuggie for Kids and the Snuggie for Dogs. It has been rumored to be called the "Wuggie". Rock band Weezer is releasing their own Snuggie blanket, which is available in solid blue with the name "Weezer" on it in white font, as of November 2009. Security guards found it amusing at first but it was removed shortly after.Ī reference to the Snuggie was made in the iCarly episode "iThink They Kissed", where they had a commercial spoof for a fictional product called the "Sack", which was an over-sized laundry bag that kept the wearer's arms trapped. They also dressed a statue of Wally Lewis, which stands in front of Suncorp Stadium, in a Snuggie live on the air. To test this, Labby and Stav wore Snuggies to a State of Origin game. The phenomenon has even resulted in variations such as Snuggie for Dogs and Snuggie with print - known as the "Custom Snuggie" Īustralian radio program Labby, Camilla & Stav on B105 tested the claim that one can wear a Snuggie at sporting events, such as a soccer game, a football game or a basketball game. The phenomenon resulted in sales of the Snuggie and its rivals that far exceeded their distributors' expectations: more than 20 million Snuggies as of December 2009 and 1 million Slankets as of February, 2009. A worker at Americans for Tax Reform, a conservative think tank, started the Facebook page "The Snuggie Cult", and convinced fellow conservatives including Joe the Plumber, Tucker Carlson, and Andrew Breitbart to pose wearing the robes. Later, a group organized a Snuggie pub crawl in Chicago to raise money for an African orphanage, which led to similar sanctioned and independent events throughout the United States. In the following months they went on to complete over 40 more across the nation. On Janua group organized a pub crawl wearing Snuggies in Cincinnati, OH. Comparisons have also been made with the Thneed - a highly-promoted, amorphous garment in the Dr Seuss story, The Lorax. The slanket was also mentioned in an episode of NBC's 30 Rock entitled "The Ones." The product has also been ridiculed as a "backwards robe" or simple reinvention of the coat on radio and television talk shows in the United States. Several hundred parodies of the commercial have appeared on YouTube as well as numerous fan pages on Facebook. The Snuggie initially sold by the single for $14.95, and later in sets of two for $19.95. The Associated Press likened it to ".a monk's ensemble in fleece." and proclaimed it the "ultimate kitsch gift". It was featured on television programs like Today where cast and crew donned Snuggie blankets for a segment which was described as looking like a gospel choir. The product became famous after a direct response commercial promoting the product was aired, leading to a mocking of the product and its commercial by comedians such as Jay Leno, Ellen DeGeneres, Bill Maher, Jon Stewart, Whoopi Goldberg, and Tim Burton, as well as website parodies and Lacie and Olivia. In late 2008 and early 2009 the "Snuggie" brand of sleeved blankets became a pop culture phenomenon, sometimes described humorously as a " cult". Fans wearing the University of Texas Snuggie in the stands during a football game ![]()
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